Why Not-for-Profits Benefit from Web-Based Membership Functionality
If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases.
Something that The Red Cross, The Humane Society and many other non-profits have in common is their successful online membership programs. They have all built global customer bases by creating a form of online communities among their members, and the potential is limitless.
Now, once they have these successful membership programs, they need a convenient and visually attractive way of presenting these programs on their website.
This creates a hub: a central space for admin and staff to access members’ information and showcase their offerings
The time, energy and resources non-profits are saving by having their membership programs on their website is significant. They’re easy to access, paperwork is not scattered across multiple laptops or offices and making updates is easy.
This is something that is often overlooked among the non-profit sector, when it really shouldn’t be. It’s vital for online membership programs to stay organized. By doing this, their members, donors and social impact will remain strong.
Here are more benefits for non-profits who add an online membership program to their website:
Exclusive Access for Members
One significant benefit of a membership website for non-profits is they can grant their members access to areas of the organization that most people would never normally see. For example, The Council To Reduce Elder Abuse (CREA) allows members access to meeting recordings, reports and even grant proposals.
Everyone wants to be in the know, and to understand what is happening within all these seemingly secretive organizations we interact with. This works so well for CREA, one of our clients who helps their donors understand where their money is going.
This saves the back-and forth communication staff might have to go through on these topics as info is displayed prominently on their website.
An Organized Directory
I think we can all agree on the phrase “Give credit where credit is due”, and that is exactly what the is doing through their innovative way of creating a non-profit website.
All the members are growers around the province of British Columbia, and there is a special section on their website that highlights where the growers are located, a blurb about them and their unique logo.
This provides much-needed marketing for these growers in a hyper competitive market, while also showing all visitors to BCFI’s website just how many farmers the Institute is supporting.