We are all used to being given prescription drugs for the ailments we incurred. The processes of marketing them are different in many countries. There are laws regarding accessibility to the public for these substances. The way these can be advertised and distributed varies widely in some cases from what we would consider the norm. So what are the very best marketing tools for prescription drugs in Canadian pharmacies?
First let us look at the normal way these are handed out. Usually a substance is prescribed or ordered by a physician. They must first diagnose the illness to atierrademisamores be treated and decide one the best medication for it. The prescription is written out on a script and is taken to a pharmacy. The pharmacist is then tasked with filling the order and charging the patient for the medicine.
There are better ways to get the products into the hands of the patient. Television, Radio, and print media advertisers list symptoms that go with a particular illness and suggest that the concerned viewers should ask their doctor about the product to see if it is right for them. Big Pharmaceutical companies have begun to offer doctors free samples of a product in hopes of raised awareness and use of their wares. The doctors are encouraged to give the samples to patients as a form of marketing. Continued treatment with that particular medicine will then create a profit center for the manufacturers.
With the advent of the internet, the world has opened up for sales from all countries including Canada. We feel the very best way to market anything these days is on the internet. The world is now your customer, doctors can transmit the scripts to you, and your world wide deliveries can be handled easily. To take advantage of what we consider to be the very best marketing tools for prescription drugs in Canadian pharmacies, they should be looking to the internet for the solutions. Knowing how to market on the internet is the key to it all.
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She personified everything that is displayed in the glossy magazines. Lifestyle, beauty, serenity and calmness! She is impeccably dressed, welcomes me with a huge smile, escorts me to my relaxation zone, ensures I am comfortable and happy, provides an outstanding facial using quality products (which she knows ALL about), loads me up with samples and sends me on my way.
Yep, this is much more then just your standard run of the mill facial, this is delux, creme de la creme, or as Eve puts it “The Rolls Royce” of facials! But for me this moment of “me” time is more then just a facial, it’s an entire client experience that keeps me coming back…
So, the point to my little story here (yes, there’s a point!) is that Eve is the very essence of being her business’s best marketing tool.
Often overlooked and in my opinion seriously underrated, what YOU say about your business sticks with people! And I am not just talking about when you rattle off what you do for work, in the hope that people will take it on board and remember you when they need your particular service or product.
I am talking about EVERYTHING you “say” in all forms to your clients. Starting with your physical presence, your product/service knowledge, all the way through to your memory. So if you want a holistic approach to your “being-your-business’s-best-marketing-tool” plan here’s my tips!
1. Look the part.
First impressions stick, so your appearance has a lot to do with the opinion your current and potential clients will form of you. It may seem like a simple element to remember, but personal grooming, business etiquette, positive energy and a smile will go a LONG way in reflecting the image of your business. Imagine signing up to a gym with an unfit/overweight trainer, or buying cosmetics from a sales rep who doesn’t use any herself!