The online shopping trend continues to grow and according to Strategy Analytics, digital advertising made up 38% of advertising expenditure (a 12% increase over the previous year).
More and more companies are focusing on making money with digital marketing.
Do you want to get left behind?
No? Thought so! Then read on as we take you through the journey that will be rewarding over and over again.
What Is Internet Marketing?
So what is internet marketing? It’s a big term but there’s no need to be intimidated by it. Let’s break it down.
Internet – everything that’s online
Marketing – reaching people wherever they are
So internet marketing is all about reaching your target audience online.
Great. But just how do you do that?
After all, the internet is a huge place. That’s why there are so many definitions of internet marketing.
types of internet marketing
But, we’ve already given you the true definition. Whether you own a small business or a big one, altijdgeil may it be local or international, internet marketing will benefit you.
Because most of your potential customers are somewhere online! They are either on search engines looking for products or services like yours. Or, searching for content that can answer their problem. Or on social media platforms interacting with brands. Or probably, they are on their phones checking their emails.
We can give a lot of other scenarios but it will all boil down to this fact- your target audience is definitely on these online platforms. And you can reach them if you have a sound internet marketing strategy!
Sure, you can still count on traditional marketing such as TV ads, print ads, flyers and such but that won’t give you a wide market compared to online marketing. And even if you make all your sales offline, there will be at least one online marketing strategy that will bring more people to your doorstep! And it’s cheaper than you think.
Sounds good? Great! Then let’s begin exploring how you can make a profit with internet marketing.
The Benefits Of Internet Marketing
As we mentioned above, traditional, pushy advertising no longer works. You know it, I know it, and everyone else knows it.
Once upon a time, people didn’t have any control over what they watched and heard. We had to suffer through relentless ad after relentless ad in between our favorite TV shows or radio programs.
But those days are gone. Nowadays, we have far greater control.
Just to name a few freedoms available to us now…
We have commercial free radio and TV streaming stations.
We have popular websites with paid subscriptions that offer users the benefit of not seeing ads.
And of course, we have free ad blocker extensions for most web browsers.
online marketing data
Now this isn’t to say that all online ads don’t work. Paid advertising still works.
But the traditional way in which ads were used before no longer works. We’ll get into this topic more in the Search Engine Marketing section.
The point is that traditional advertising is out, and internet marketing is in.
The main benefits of internet marketing are:
Scope of reach. There are many customers to reach with your product or service offerings, available 24 hours a day, seven days a week.
Deliver more effective, personalized content instantly.
Greater customer retention and relationship building through direct two-way conversations.
Now with all that being said, internet marketing is so big that it can be hard to separate the wheat from the chaff, so to speak.
How then does one decide which methods are superior for long term success and aren’t just flukes or gimmicks?
Types of Internet Marketing
The answer is testing. Before you invest too much into one internet marketing platform or a particular social media channel, you must test. More specifically, you must run A/B tests.
A B Testing
A/B testing means comparing two different versions of something (a web page for example) to see which one produces better results.
A/B testing can be done with everything, even pictures. For example, which color on a CTA button does your target audience respond better to?
You’ll want to take care of your on page SEO first.
on page SEO
On page SEO is all about providing the best possible experience to users on your web page. Hence the name “on page” SEO. As opposed to off page SEO, which are activities done outside of your website that can improve SEO such as social media promotion, guest