What’s Unimporant When Choosing Your Domain?

Here are a few things beginner bloggers sometimes obsess about — yet, they typically aren’t that important (or can even downright harm your blog).
The TLD extension
The TLD extension is the part of your domain after the dot. The most popular TLDs are .com, .org, and .net. However, in recent years, we’ve seen dozens of new extensions appearing: .me, .business, or .life are just a few examples.
There’s a widely held belief that .com is what you should always aim for when choosing a domain. Some people claim this increases your site’s reputability or even helps with SEO. However, there’s no evidence of that. Usually, it’s just that people are used to .com more than anything else.
The .com domain you’d want for your blog may be already taken. In that case, don’t worry too much, domainerelite and consider picking another extension. .com is something we’re used to seeing in our browsers, but it doesn’t make your website better or worse.
Being clever about it
Some people try to brand an original word while picking a domain name. Coming up with a word like productivitist may work for some people — but it’s completely unnecessary.
It’s tempting to try and be clever about your domain name. But it often backfires. Just look at my first blog, Because I tried to include a cool metaphor in the name, I ended up misleading a people about the topic of my site.
When you’re just starting a blog and nobody knows you, clarity is much more important than cleverness. It may be better to settle for a slightly boring, plain domain name. Sounding too ephemeral may put people off or misinform them.
Getting it “right”
We talked about it in the beginning, but it doesn’t hurt to repeat this: Your first domain name doesn’t need to be perfect. As you continue your blogging adventure, you’re likely to change it down the road anyway.
Attaching too much significance to your first domain may make it harder to pivot later if you need to. So instead of chasing perfection, settle for good enough.
Brainstorm a few dozens of domains, and then pick one. In the next section, I’ll give you a few extra tips on how to do the brainstorming part.
How to Brainstorm the Domain Name for Your Blog
You now know more about what matters when choosing your domain. However, you may still feel a bit out in the open. There are so many options to name your blog. How do you even start generating ideas?
What may help you is to brainstorm domain names within certain categories. This gives your creativity some direction and restricts your thinking just enough to come up with relevant ideas.
According to the Smart Blogger team, there are five main types of good blog domains. Below, I’ll give you examples of each, based on this post by Leanne Regalla.
1. Naming the benefit
This may be the easiest way to answer the reader’s perpetual question: Is this for me? By naming your blog with a benefit, you give people a powerful promise and incentive to check out your work.
An example of a benefit-based domain is the already mentioned blog or Note how both include the core promise that the whole site is to build on.
2. Naming the target tribe
Another way to let your readers know this is a place for them is to name … them. If you read my previous post on finding your target tribe, you may recall it’s important to call the tribe the way they’d call themselves.
There are two ways to do this. One is to describe them through the lens of their problem or challenge. An example of a website that does that is Naming the tribe after their struggle (i.e., working mothers who need to divide their time between home and work) shows empathy for their challenges.
Another approach is to name the tribe by what they aspire to. Another example from the parenting niche could be It appeals to people who want to improve their parenting skills and become fine parents.
3. Naming the topic
Another way to choose a domain is to name your topic. This is what I went for with my Self-Awareness Blog. This kind of domain gives you a chance to communicate what your blog is about.
Examples of existing sites that have this type of domain name are or In both cases, the reader gets a very good idea of what they can find on those blogs, just by knowing the domain.
4. Naming the mission
This type of domain seems to be less popular than the previous three but also has the potential to be powerful. By naming your mission, you express the values around which your entire blog is built.
To brainstorm for this one, you may ask yourself: What kind of change would I like my blog to make in the world? If you think about this question deeply, you may discover the underlying intention as to why you even want to build it.
Here are some examples of already existing blogs with their missions stated in the domain:,, and
5. Naming yourself
For some people, it makes a lot of sense to name their blog after themselves. If you want to brand your name — for example, as a book author or a chef — picking it as a domain may work very well.
You can simply settle for your full name here. Or you can brainstorm other, more creative ways to name yourself — as an example, see this blog:
Wrapping up the brainstorming
Some of these categories may be easier for you to brainstorm, but I encourage you to try them all. You never know where you may find your best ideas for a domain.
You can decide to come up with 5-10 ideas for each category. Don’t label them as good or bad just yet. Simply brainstorm and take note of everything that comes to mind. Rating those ideas later will be a separate task.
If you need additional inspiration, you can also read Leanne Regalla’s article. It covers even more aspects of choosing a domain for your blog.

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