4 Reasons Why You Aren’t Using Social Media Correctly

There are 500 million Facebook users to date. 64% of Facebook users check their Facebook page every day.

There are 645,750,000 Twitter users and 58 million tweets posted every day. During one day of browsing the Internet, 2.1 billion returned search queries will be directed towards Twitter

In 2020 it is projected that there will be over 5 billion Internet users, and over half of all users will access Internet over handheld tablet devices and 80 billion connected devices worldwide.

So what do those numbers mean to your business?

In short, it means your business should probably be active on social media. It is a perfect tool for a business owner to generate visibility in a fast and personalized way. But only if you are doing it correctly.

The issue with this type of marketing is that most business owners don’t know how to handle this amount of visibility and opportunity effectively.

1. If you aren’t tying social to sales than you are hurting your business.

The problem is most users don’t go directly to Facebook or Twitter looking to purchase a product or service. A business needs to use social media to drive potential customer to their website and build brand equity in the social space.

Conversions happen where the shopping cart is: your website. Varying the type of posts on your sites can help turn your “likes” into sales.

Building brand equity is reason enough to build up your social profiles. In a highly public and transparent world, your social profiles are a way for customers to get to know the real “you”.

2. Not tracking your website stats.

If you don’t have a way of tracking where your website traffic is coming from you are wasting all online presence efforts. How do you know if your Facebook contest is yielding a high conversion if you aren’t tracking statistics?

Using free tracking services like Google Analytics can help measure things like assisted conversions so you can see how social plays into your sales cycle.

3. Not tracking the right stats.

So you are scoffing at #2 because you have Google Anaytics installed and you check your Facebook statistics. But are you tracking the right things? There are plenty of metrics tied to social media, but not all of them relate directly to your bottom line.

For instance, the number of ‘Likes’ on a Facebook page is not a great indicator of how successful your campaign is. What is a “like” if you are not getting any engagement? The better option of tracking your social media is something like ‘engagement rate’ (people talking about us/the number of likes on a page). Engagement rate is a great statistic to compare to website traffic from different channels. Is your engagement leading to potential customers reading your website content?

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